The phrase grew from the literal idea of selling something at any price, then came to describe non-financial costs too.
The phrase grew from the literal idea of selling something at any price, then came to describe non-financial costs too.
What does à tout prix mean?
At all costs or whatever it takes.
Must money be involved?
No, prix can mean effort or sacrifice.
Can it follow a negative sentence?
Yes: not wanting to win à tout prix rejects any cost.
Is the phrase fixed?
Yes, à tout prix does not change.
What is a close French alternative?
Coûte que coûte.