motto

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/ˈmɑːtoʊ/
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A short expression that carries a guiding idea, identifies an emblem or text, or returns as a musical phrase with symbolic force.

Examples

  • Critics traced the whole finale back to its opening motto.
  • The medal carries the motto 'For courage.'
  • The essay's motto hints at its argument.
  • The school motto is 'Learn and serve.'
  • The composer gives the hero a restless motto.

Similar words

watchword
leitmotif
figure
theme
inscription
phrase
epigraph
motif
caption
maxim

Meanings

Guiding phrase

noun
everyday
neutral
A short word, phrase, or sentence that expresses a guiding belief, purpose, or rule of conduct.

Usage

Use motto for a compact statement that sums up a principle, not for a full mission statement or a passing marketing line.

Examples

  • The school motto is 'Learn and serve.'
  • His personal motto is 'Keep moving.'
  • The club chose a new motto for the season.
  • 'Be prepared' is a famous motto.
  • The campaign turned 'hope over fear' into its motto.

Common mistakes

Long explanations are often called mottos even when they are not short or memorable.
IncorrectCorrect
Our motto is that we try to provide reliable service to customers in every department. Our mission is to provide reliable service to customers in every department.
The team's motto are 'Work hard, stay humble.' The team's motto is 'Work hard, stay humble.'
She mottoes her life by patience. She lives by the motto 'Be patient.'

Similar words

Inscribed identifying phrase

noun
heraldry
neutral
A short phrase written on a badge, seal, coin, emblem, or coat of arms to express its character or ideal.

Usage

Use motto when the phrase is attached to an emblem or public symbol, especially in heraldry, civic identity, or official display.

Examples

  • The national motto appears on the seal.
  • A Latin motto was carved beneath the shield.
  • The family's motto is written on a scroll in the coat of arms.
  • The medal carries the motto 'For courage.'
  • The city adopted a new motto for its official badge.

Common mistakes

The displayed phrase is sometimes confused with the whole emblem that carries it.
IncorrectCorrect
The coin's motto is the eagle. The coin's emblem is the eagle.
The coat of arms is 'Forward Together.' The coat of arms bears the motto 'Forward Together.'
The motto was painted under the motto. The motto was painted under the shield.

Similar words

Prefacing quotation

noun
literature
formal
A brief quotation, verse, or maxim placed before a book, chapter, essay, or similar work to suggest its theme.

Usage

Use motto for an opening quotation that frames a written work, while epigraph is the more common modern literary term.

Examples

  • Each chapter begins with a motto from an old poem.
  • The essay's motto hints at its argument.
  • She chose a biblical line as the novel's motto.
  • The translator kept the French motto above the first chapter.
  • A grim motto sets the tone for the tale.

Common mistakes

A quotation inside the main text is often mislabeled as an opening motto.
IncorrectCorrect
The motto appears in paragraph five of the chapter. The quotation appears in paragraph five of the chapter.
The motto summarizes the plot in three pages. The preface summarizes the plot in three pages.
The chapter motto was written after the final sentence. The chapter motto was placed before the chapter.

Similar words

Recurring musical phrase

noun
music
technical
A short musical phrase that returns through a work and helps identify a character, idea, mood, or structure.

Usage

Use motto in music for a recurring phrase that carries identity or structure, close to a motif but often more emblematic.

Examples

  • The symphony opens with a four-note motto.
  • A brass motto returns at the end of the movement.
  • The composer gives the hero a restless motto.
  • The flute motto signals departure each time it appears.
  • Critics traced the whole finale back to its opening motto.

Common mistakes

Any repeated sound is sometimes called a motto even when it has no thematic role.
IncorrectCorrect
The drummer's random tapping was the symphony's motto. The recurring horn phrase was the symphony's motto.
The motto played only once and never returned. The phrase played only once and never became a motto.
The motto is the singer's biography. The motto is the recurring melody linked to the singer.

Similar words

Usage

Use motto for a compact phrase with guiding or emblematic force, and distinguish it from longer mission statements, ordinary slogans, epigraphs, and musical motifs by context.

Common mistakes

A long mission statement is not a motto, and the plural can be either mottos or mottoes.

Etymology

Borrowed from Italian motto, meaning word or saying, from Late Latin muttum, meaning a mutter, grunt, or utterance.

FAQ

What does motto mean?

A motto is a short expression that states a guiding belief, purpose, or ideal.

What is the plural of motto?

Both mottos and mottoes are accepted plurals.

How is a motto different from a slogan?

A motto usually expresses a lasting principle, while a slogan is often made for promotion or a campaign.

Can motto be used in heraldry?

Yes. In heraldry, a motto is a phrase or word connected with a coat of arms or similar emblem.

Can motto be used in music?

Yes. A musical motto is a short recurring phrase that helps identify an idea, mood, or structure.

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