Rage bait
/ˈreɪdʒ ˌbeɪt/
Rage bait is content created to provoke anger or outrage, typically online, in order to gain attention, clicks, or engagement.
Examples
- Don't fall for that rage bait post. It's not meant to inform you, just to upset you.
- His latest video is pure rage bait, exaggerating minor issues to get more views.
- They rage baited their audience on purpose to boost engagement metrics.
- The politician's tweet was clearly rage bait, designed to go viral by offending people.
- She accused the news outlet of publishing rage bait instead of factual reporting.
Meanings