shrinkflation
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/ˈʃrɪŋkˌfleɪʃən/
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A smaller product size sold at the same price.
Examples
The grocery store's cereal box shows shrinkflation this year, with fewer flakes but the same price.
Even though the package looks the same, shrinkflation means you get less product for your money.
Many shoppers notice shrinkflation when their favorite chocolate bar gets a smaller wrapper.
Consumer watchdog groups warn that shrinkflation can erode trust in brands.
Some online forums track shrinkflation to compare how different companies cut sizes.
Similar words
hidden inflation
downsize
product downsizing
size reduction
packaging shrinkage
portion reduction
Meanings
Examples
The grocery store's cereal box shows shrinkflation this year, with fewer flakes but the same price.
Many shoppers notice shrinkflation when their favorite chocolate bar gets a smaller wrapper.
Consumer watchdog groups warn that shrinkflation can erode trust in brands.
Even though the package looks the same, shrinkflation means you get less product for your money.
Some online forums track shrinkflation to compare how different companies cut sizes.
Similar words
size reduction
product downsizing
portion reduction
packaging shrinkage
hidden inflation
downsize
Etymology
Coined in 2015 by British economist Pippa Malmgren as a blend of shrink and inflation.
FAQ
What does shrinkflation mean?
A smaller product size sold at the same price.
How does shrinkflation affect price per unit?
It raises the price per unit because you get less for the same amount of money.
Can you give an example of shrinkflation?
A cereal box that used to contain 500 g now contains 450 g but still costs the same.
What are common synonyms for shrinkflation?
size reduction, product downsizing, portion reduction, packaging shrinkage, hidden inflation, downsize.
What is the plural form of shrinkflation?
The plural is shrinkflations.
Where does the term shrinkflation come from?
Coined in 2015 by British economist Pippa Malmgren as a blend of shrink and inflation.
In which field is shrinkflation used?
How can consumers spot shrinkflation?
By comparing the net weight or volume on the package to previous versions.
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