The phrase combines engagement, meaning measurable interaction with online content, with bait, something used to tempt a response. Facebook used the term publicly in 2017 when it announced that posts using the tactic would be shown less often.
The phrase combines engagement, meaning measurable interaction with online content, with bait, something used to tempt a response. Facebook used the term publicly in 2017 when it announced that posts using the tactic would be shown less often.
What does engagement bait mean?
Engagement bait is content made mainly to trigger easy interactions and gain more reach on a social platform.
What is an example of engagement bait?
A post saying “Like this if you agree” or “Tag three friends” only to raise its numbers is engagement bait.
Is every request for comments engagement bait?
No. A sincere question can invite useful discussion. It becomes engagement bait when the main aim is to manufacture interaction and game distribution.
Why do platforms reduce the reach of engagement bait?
Platforms may demote engagement bait because forced reactions can make weak or spammy posts appear more valuable than they are.
How is engagement bait different from clickbait?
Engagement bait seeks likes, comments, shares, or tags, while clickbait mainly tries to make people open a link or piece of content.