Gimmick
/ˈɡɪmɪk/
A gimmick is a flashy or clever trick, device, or feature designed to attract attention or promote something, often at the expense of substance.
Examples
- The ad campaign relied too much on gimmicks to sell the product.
- He gimmicked the game to make it easier for beginners.
- They added a gimmicked slot machine to attract more players.
- The new phone has a cool gimmick with a screen that folds three times.
- Her speech was full of gimmicks but lacked real content.
Meanings