zīmols

lv
en
Change language
Translating...
brand, brand identity
Find language
/ˈziːmuɔls/
Add to My Dictionary
In My Dictionary
+1
A public identity that helps people recognise and judge something.

Examples

  • Šis zīmols ir pazīstams visā Eiropā.
    This brand is known throughout Europe.
  • Uzņēmums veido zīmolu, kas uzsver ilgtspēju.
    The company is building a brand that emphasises sustainability.
  • Divi dažādi produkti tiek pārdoti ar vienu zīmolu.
    Two different products are sold under one brand.
  • Viņa attīstīja savu personīgo zīmolu sociālajos tīklos.
    She developed her personal brand on social media.
  • Pircēji uzticas zīmolam tā labās reputācijas dēļ.
    Customers trust the brand because of its good reputation.

Similar words

marka

Meanings

Recognisable public identity

noun
marketing
neutral
A recognisable image and set of associations built around a name, sign, product, service, organisation, person, or place, shaped by quality, design, reputation, and communication.

Examples

  • Šis zīmols ir pazīstams visā Eiropā.
    This brand is known throughout Europe.
  • Uzņēmums veido zīmolu, kas uzsver ilgtspēju.
    The company is building a brand that emphasises sustainability.
  • Pircēji uzticas zīmolam tā labās reputācijas dēļ.
    Customers trust the brand because of its good reputation.
  • Jaunais logo ir tikai viena zīmola identitātes daļa.
    The new logo is only one part of the brand identity.
  • Viņa attīstīja savu personīgo zīmolu sociālajos tīklos.
    She developed her personal brand on social media.
  • Pilsēta izmanto kultūras pasākumus sava zīmola stiprināšanai.
    The city uses cultural events to strengthen its brand.
  • Divi dažādi produkti tiek pārdoti ar vienu zīmolu.
    Two different products are sold under one brand.

Similar words

Etymology

Adopted as the preferred Latvian equivalent of English brand by the Latvian Academy of Sciences Terminology Commission in 2003. The coinage was modelled on the older word zīmolis, meaning a sign or symbol.

FAQ

What does zīmols mean?

It means a brand: the recognisable identity and reputation associated with a product, company, person, service, or place.

Is a zīmols the same as a logo?

No. A logo is one visual element, while a zīmols includes the wider identity, reputation, values, and public associations.

Is zīmols the same as preču zīme?

Not exactly. Preču zīme is a trademark or identifying sign, often in a legal sense, while zīmols is the broader public image built around it.

What are the main forms of zīmols?

The genitive is zīmola, the dative is zīmolam, the accusative is zīmolu, and the plural is zīmoli.

When was zīmols adopted as a Latvian term?

The Latvian Academy of Sciences Terminology Commission approved it as the preferred equivalent of English brand in 2003.

Comments & contributions

Know this word from another angle? Add a correction, a nuance, or a usage note. New posts go public after a quick review.
Posting as a guest · Sign in
No comments yet. Be the first to add one.
Look up word or phrase...