prospect

/ˈprɒspekt/
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A way of looking ahead, whether toward possible events, chances of success, promising candidates, wide views, or searches for resources and customers.

Examples

  • The team prospected carefully before sending sales emails.
  • The sales team added three new prospects to the pipeline.
  • The prospect of a long delay made everyone restless.
  • Good salespeople prospect before they pitch.
  • The startup looked like a strong investment prospect.

Similar words

opportunity
approach
panorama
possibility
target
chance
explore
scene
potential
promise

Meanings

Future possibility or outlook

noun
everyday
neutral
A possible future event, or the chances that something will succeed, improve, or happen.

Usage

Use prospect with of for a future event, and use plural prospects for someone's or something's chances of success.

Examples

  • The prospect of a long delay made everyone restless.
  • Her job prospects improved after the training course.
  • There is little prospect of an agreement this week.
  • They moved abroad for better economic prospects.
  • The prospect of working from home appealed to him.

Common mistakes

The preposition of is dropped, and plural prospects is treated as singular.
IncorrectCorrect
The prospect a delay worried us. The prospect of a delay worried us.
Her prospects is improving. Her prospects are improving.
There is good prospects for growth. There are good prospects for growth.
I have a prospect to pass the exam. I have a good chance of passing the exam.

Similar words

Promising candidate or lead

noun
business
neutral
A person, organization, project, or place regarded as likely to succeed, be chosen, become a customer, or yield value.

Usage

Use prospect for a promising candidate or sales lead, not for someone who is already a confirmed customer or winner.

Examples

  • The sales team added three new prospects to the pipeline.
  • She is one of the country's brightest medal prospects.
  • The recruiter interviewed two promising prospects.
  • A surface sample turned the hillside into a mining prospect.
  • The startup looked like a strong investment prospect.

Common mistakes

The word is used for confirmed customers, and the sales sense is mixed with the general future sense.
IncorrectCorrect
The prospect bought from us last year. The customer bought from us last year.
She is a prospect of the gold medal. She is a prospect for the gold medal.
We called every perspective on the list. We called every prospect on the list.
The company is prospect to grow. The company is a good prospect for growth.

Similar words

Wide scenic view

noun
landscape
formal
A broad view of land, water, or a city, usually seen from a raised or open place.

Usage

Use prospect in this formal sense for a wide view, especially in literary or descriptive writing.

Examples

  • The terrace gives a fine prospect over the river.
  • From the ridge, the prospect of the valley was clear and wide.
  • The old house enjoyed a southern prospect toward the sea.
  • Mist hid the prospect beyond the church tower.
  • The painting shows a calm prospect of fields and distant hills.

Common mistakes

The view is described with the wrong preposition, and the formal sense is used where plain view sounds more natural.
IncorrectCorrect
The prospect from the valley was the mountain. The prospect from the valley was of the mountain.
Our hotel room had a prospect to the sea. Our hotel room had a view of the sea.
I took a prospect with my phone. I took a photo of the view with my phone.
The restaurant prospects over the bay. The restaurant looks over the bay.

Similar words

Search for mineral deposits

verb
mining
neutral
To explore land or rock in order to find gold, oil, minerals, or other valuable natural resources.

Usage

Use prospect with for when naming the resource being sought, such as gold, oil, or lithium.

Examples

  • The company will prospect for lithium in the desert.
  • They prospected the river valley for gold.
  • Geologists are prospecting near the old mine.
  • The crew used soil samples to prospect the area.
  • Many families moved west to prospect for silver.

Common mistakes

The verb is used without for, or it is applied to ordinary looking rather than resource exploration.
IncorrectCorrect
They prospected gold in the creek. They prospected for gold in the creek.
She prospected a parking space. She looked for a parking space.
The geologist prospected to copper. The geologist prospected for copper.
They prospected the museum for paintings. They searched the museum for paintings.

Similar words

Seek possible customers

verb
business
neutral
To search for and approach people or organizations that might become customers, clients, donors, or partners.

Usage

Use prospect in sales and fundraising for finding possible clients before a pitch or contact becomes active.

Examples

  • The agency prospects for new clients every month.
  • She spent the morning prospecting on LinkedIn.
  • The team prospected carefully before sending sales emails.
  • Good salespeople prospect before they pitch.
  • They prospect in a narrow market of hospital suppliers.

Common mistakes

The verb is used as if it meant selling itself, and for is omitted before the kind of customer wanted.
IncorrectCorrect
She prospected a contract yesterday. She prospected for clients yesterday.
They prospect new customers by closing deals. They prospect for new customers before closing deals.
We prospected to hospitals. We prospected for hospital clients.
He prospects the product to buyers. He pitches the product to buyers.

Similar words

Usage

Use prospect for future chances and promising leads, and use the verb for searching, especially in mining or sales.

Common mistakes

The preposition of is dropped in phrases like the prospect of delay, and plural prospects is often forced into a singular verb.

Etymology

From Latin prospectus, meaning a view or outlook, from prospicere, to look forward or look out.

FAQ

What does prospect mean?

Prospect can mean a future possibility, someone's chances of success, a promising candidate or sales lead, a wide view, or the act of searching.

Is prospect a noun or a verb?

Prospect is both. As a noun it often means a possibility, lead, or view. As a verb it means to search for minerals or possible customers.

What does prospect mean in sales?

In sales, a prospect is a possible customer, and to prospect means to look for and approach such customers.

What is the difference between prospect and perspective?

Prospect means a possibility, lead, or view. Perspective means a point of view or a way of seeing something.

What is the origin of prospect?

It comes from Latin prospectus, meaning a view or outlook, from a verb meaning to look forward or look out.

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