UX designer Harry Brignull coined dark pattern in 2010 for deceptive interface designs. Dark suggests hidden or harmful intent, while pattern names a repeated design solution.
UX designer Harry Brignull coined dark pattern in 2010 for deceptive interface designs. Dark suggests hidden or harmful intent, while pattern names a repeated design solution.
What does dark pattern mean?
A dark pattern is a digital design deliberately made to trick or pressure people into choices that benefit the provider.
What is an example of a dark pattern?
A preselected paid option, a hidden cancel button, or a refusal link written to shame the user can be a dark pattern.
Are dark patterns always illegal?
No. Their legal status depends on the design and the law, though regulators may act when they deceive people or undermine real consent.
Who coined the term dark pattern?
UX designer Harry Brignull coined dark pattern in 2010.
Is deceptive design the same as a dark pattern?
Yes. Deceptive design and deceptive pattern are common alternatives that avoid the negative associations of dark.