Formed in the late 1500s from re-, meaning “again,” and assure, meaning to give confidence or make certain. The modern everyday sense focuses on restoring calm or confidence.
Restore confidence or calm
verb
communication
neutral
To make someone feel less worried, doubtful, or afraid by giving comfort, information, or confidence.
Examples
- The doctor reassured her that the test results were normal.
- Can you reassure the children before the flight?
- Nothing he said reassured me about the safety of the plan.
- She called to reassure us that she had arrived safely.
- A calm explanation may reassure worried customers.
- I tried to reassure him, but he still expected the worst.