Clean high-use touchpoints such as handles and switches every day.
A friendly reply can turn a routine touchpoint into a lasting impression.
How many touchpoints occur before a buyer makes a decision?
The pediatrician explained why each touchpoint may disturb the child's sleep.
Try not to add another touchpoint while moving the sterile package.
Similar words
point of contact
interactive area
control
button
meeting
meeting point
symbol
developmental transition
turning point
contact area
Meanings
Relationship interaction
noun
business
neutral
An occasion or channel through which people or organizations make contact and build or maintain a relationship, especially between a business and a customer.
Examples
The welcome email is the customer's first touchpoint with the brand.
We mapped every touchpoint from the advertisement to after-sales support.
A friendly reply can turn a routine touchpoint into a lasting impression.
How many touchpoints occur before a buyer makes a decision?
The company reduced automated messages without losing important touchpoints.
Similar words
interaction
contact
encounter
connection
exchange
meeting
Place of physical contact
noun
physical
neutral
A place or occasion where objects meet, or where a person touches an object, often one that receives frequent handling.
Examples
Clean high-use touchpoints such as handles and switches every day.
The rubber pads protect each touchpoint between the frame and the floor.
Engineers inspected the touchpoint where the two parts meet.
Try not to add another touchpoint while moving the sterile package.
Which touchpoints on the machine show the most wear?
Similar words
contact point
point of contact
contact area
meeting point
Touchable screen area
noun
technology
technical
An area on a screen or electronic device that responds when it is touched to carry out an action.
Examples
Tap the circular touchpoint to return to the home screen.
The designer enlarged each touchpoint for easier use on a phone.
This touchpoint opens the accessibility menu.
Is the touchpoint large enough to select with one finger?
A broken overlay left several touchpoints unresponsive.
Similar words
touch target
control
button
hotspot
interactive area
Shared point of significance
noun
culture
neutral
A person, place, event, or work that carries special meaning or serves as a familiar reference for a group or discussion.
Examples
The film became a cultural touchpoint for a generation.
That court ruling remains an emotional touchpoint in the debate.
The old stadium is a touchpoint for the city's sporting history.
Do younger viewers recognize the same television touchpoints?
Their conversation lacked a shared touchpoint, so the joke fell flat.
Similar words
reference point
touchstone
landmark
focal point
symbol
Developmental transition
noun
child development
technical
A significant and fairly predictable change in a young child's development that may temporarily disrupt behavior and family routines.
Examples
Learning to walk can be a major developmental touchpoint.
The pediatrician explained why each touchpoint may disturb the child's sleep.
Parents received guidance before the next touchpoint arrived.
Is separation anxiety connected with this touchpoint?
Not every child reaches a touchpoint at exactly the same age.
Similar words
developmental transition
developmental milestone
turning point
Etymology
Formed from touch and point. It was used for a point of physical contact by about 1600, and later developed broader uses for interactions and significant reference points.
FAQ
What does touchpoint mean?
A touchpoint is a meaningful contact or meeting place, whether between people, objects, a user and a screen, or a group and a shared reference.
Is touchpoint one word?
Yes. Touchpoint is common as one word, while touch point and touch-point are also established spellings.
What is a customer touchpoint?
It is any interaction or channel through which a customer meets a business, such as an advertisement, shop visit, support call, or delivery.
What is a cultural touchpoint?
It is a familiar person, event, place, or work that has shared importance and helps people understand a culture or discussion.
How do you pronounce touchpoint?
Touchpoint is pronounced /ˈtʌtʃˌpɔɪnt/ in General American English.
Comments & contributions
Know this word from another angle? Add a correction, a nuance, or a usage note. New posts go public after a quick review.