move the goalposts

/ˈmuv ðə ˈɡoʊlˌpoʊsts/
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To unfairly change what is required after an effort has already begun.

Examples

  • Has the landlord moved the goalposts by demanding a larger deposit now?
  • You cannot move the goalposts every time the evidence supports the other side.
  • The teacher did not move the goalposts, because the grading rules were clear from the start.
  • When I finally reached the target, my manager moved the goalposts again, which felt deeply unfair.
  • We met every deadline, but the client moved the goalposts and asked for three more features.

Similar words

shift the goalposts
change the rules
change the terms
raise the bar

Meanings

Change the requirements unfairly

social
informal
To change the rules, conditions, or standard for success during a process, usually making success harder after someone has met or nearly met the original demand.

Examples

  • We met every deadline, but the client moved the goalposts and asked for three more features.
  • You cannot move the goalposts every time the evidence supports the other side.
  • Has the landlord moved the goalposts by demanding a larger deposit now?
  • The teacher did not move the goalposts, because the grading rules were clear from the start.
  • When I finally reached the target, my manager moved the goalposts again, which felt deeply unfair.

Similar words

Etymology

A sports image in which shifting the posts changes where a player must aim. Merriam-Webster records figurative use in Scotland in 1924, during a period when football organisations were also debating the physical position of goalposts.

FAQ

What does move the goalposts mean?

To move the goalposts is to change rules or demands during a process, usually making success unfairly harder.

Is move the goalposts negative?

Yes. It usually criticises a change as unfair, dishonest, or unreasonable.

Is shift the goalposts the same as move the goalposts?

Yes. Shift the goalposts is a common variant with the same meaning.

Can move the goalposts be used at work?

Yes. It often describes a manager or client changing targets, deadlines, or approval conditions after work has begun.

Where does move the goalposts come from?

It uses the sports image of changing the place a player must aim for, and figurative use is recorded from at least 1924.

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