Use loyalty for steady support that survives pressure, temptation, distance, or disagreement.
Use loyalty for steady support that survives pressure, temptation, distance, or disagreement.
| Incorrect | Correct |
| Her loyalty for the team never wavered. | Her loyalty to the team never wavered. |
| I have a loyalty to this restaurant because I ate there once. | I like this restaurant because I ate there once. |
| His loyalty was honest about the mistake. | His honesty was clear when he admitted the mistake. |
Use loyalty in legal contexts for the fiduciary duty that bars self-dealing, hidden conflicts, and misuse of confidential information.
| Incorrect | Correct |
| The director's loyalty let her take the company's opportunity for herself. | The director's duty of loyalty barred her from taking the company's opportunity for herself. |
| The lawyer had loyalty with the client. | The lawyer owed a duty of loyalty to the client. |
| The trustee's loyalty was a friendship with the beneficiary. | The trustee's loyalty was a fiduciary duty to the beneficiary. |
Use loyalty for a continuing customer relationship, not for one purchase, a discount, or simple awareness of a brand.
| Incorrect | Correct |
| One order proved the customer's loyalty. | Repeated orders over time showed the customer's loyalty. |
| Brand loyalty means customers know the brand exists. | Brand awareness means customers know the brand exists. |
| The loyalty card guaranteed loyalty. | The loyalty card encouraged repeat purchases. |
Use loyalty when the idea is durable faithfulness under pressure. In law, pair it with duty of. In marketing, make sure the evidence is repeat behavior or sustained attachment.
Loyalty for is usually wrong for allegiance, one purchase is not customer loyalty, and the legal phrase is normally duty of loyalty.
From Middle English forms including leaute and loyalty, through Old French loialte and leaute from loial, ultimately from Latin legalis, "legal" or "lawful". The modern emotional sense grew from older ideas of lawful faithfulness, fealty, and obligation.
What does loyalty mean?
Loyalty means steady faithfulness to a person, group, country, promise, or cause, especially when betrayal or leaving would be easier.
What is the legal duty of loyalty?
The duty of loyalty is a fiduciary obligation to put another party's interests first and avoid self-dealing, hidden conflicts, or misuse of information.
What does loyalty mean in marketing?
In marketing, loyalty means a customer's lasting attachment to a company, store, or brand, usually shown through repeat buying or resistance to switching.
Is loyalty the same as honesty?
Loyalty is faithfulness or allegiance, while honesty is truthfulness. They can support each other, but they are not the same.
What preposition goes with loyalty?
Loyalty to is the usual pattern: loyalty to a friend, country, team, client, company, or cause.
What are synonyms for loyalty?
Common synonyms include faithfulness, allegiance, devotion, fidelity, fealty, and commitment.