From Middle English forms including leaute and loyalty, through Old French loialte and leaute from loial, ultimately from Latin legalis, "legal" or "lawful". The modern emotional sense grew from older ideas of lawful faithfulness, fealty, and obligation.
What does loyalty mean?
Loyalty means steady faithfulness to a person, group, country, promise, or cause, especially when betrayal or leaving would be easier.
What is the legal duty of loyalty?
The duty of loyalty is a fiduciary obligation to put another party's interests first and avoid self-dealing, hidden conflicts, or misuse of information.
What does loyalty mean in marketing?
In marketing, loyalty means a customer's lasting attachment to a company, store, or brand, usually shown through repeat buying or resistance to switching.
Is loyalty the same as honesty?
Loyalty is faithfulness or allegiance, while honesty is truthfulness. They can support each other, but they are not the same.
What preposition goes with loyalty?
Loyalty to is the usual pattern: loyalty to a friend, country, team, client, company, or cause.
What are synonyms for loyalty?
Common synonyms include faithfulness, allegiance, devotion, fidelity, fealty, and commitment.